The Psychology of the Guest is a process Laz developed that starts where other DJs and bands end. It's about more than just the bride and groom, guest of honor or VIPs, it's about the emotional reactions and transcendent moments that are carefully crafted with intent. It seems technical but it comes down to empathy and a deeper understanding of how to create the right flow for your event and the way we do it will take your event to the next level. Why will your maid of honor remember your wedding over the dozen other weddings she's going to this year? What will your employee take from this conference that will energize and increase your ROI? Why will people be talking about THIS mitzvah celebration ten years from now? We work with every vendor on site to ensure your money spent with them is setting you up for success (making sure photo/video are in the right place at the right time to capture the moments, ensuring that your hot food is enjoyed hot and cold food is enjoyed cold by manipulating the timeline in real time with your banquet manager). It's not about how much you spend, it's about who you trust with the process to ensure your money is an investment and not just an expense.